“He would be like, ‘I wish!’ We just chopped it up to a look alike, but as far as inclination about who he was - I was just enjoying everything going on. “There were a couple (times) we were in different areas and people would be like, ‘Are you Grant Cardone?’” Smith said. While Smith knew there was more to Curtis’ story, he said despite people asking Curtis if he was Grant Cardone, he never thought twice about it - trusting his newest business partner. "Then when he explained who he was and all that he’s done and it was like, ‘OK this guy is something special.’ When it was all said and done, there was more to this story than meets the eye." “I think the whole team’s jaws dropped a little bit, and we were like, ‘OK who is Grant Cardone?’ “It was always obvious with all these camera crews and people,” Smith said. Stunned, the team doesn’t say much when they hear the news, but Smith ultimately breaks the silence and said he knew from the get-go that Curtis was something special. He tells them he isn’t who he said he was, noting that his father’s name was Curtis Louis which inspired his alter ego, but he is actually Grant Cardone. The family of four arrives at Wake Up’s office, and Curtis stands in front of Smith, his wife Jenny, and the team. Louis Curtis comes clean and tells the team at Wake Up he is Grant CardoneĪfter talking about bringing his family to Pueblo for three months, Curtis finally reunites with his wife and two daughters. In the meantime, he has set up a meeting with the team at Wake Up and is ready to let them know who he really is. “So, being familiar with this industry, as a customer, I am a little concerned that they are a little ambitious adding two customers a month.”Ĭurtis leaves the meeting seemingly defeated, awaiting Marty’s official evaluation. “Right now, they are fresh out of the gate only a month since they have had their first revenue,” Marty said in the episode. With the addition of Cornerstone, Curtis and Smith have successfully brought in $490,000 worth of contracts from Advantage Home Mortgage, First Oak Bank, Corsentino Construction and Ringside Barbershop.Ĭurtis also convinced Smith to pay Wake Up to market for his other two local businesses, SNAP Fitness and Snooze Mattress Co.Ĭurtis is sure that with these clients and the goal of signing two more clients each month for the rest of the year, he will have surpassed the million-dollar mark and predicts the company can be valued at $5.7 million. He comes in only to look at the list of clients, annual revenue already scored, how much money the business will put in pocket - after taxes, market value and income stream. The evaluator, Jim Marty, has no idea who Louis Curtis truly is because that could influence the evaluation. ![]() MORE: Matt Smith discusses Undercover Billionaire Episode 10 and its return to the Discovery Channel Now the biggest obstacle Curtis faces is maintaining his persona until after the evaluator comes to take a look at the startup company. Numbers are what count, so what does that mean for Wake Up Pueblo? Smith and Curtis are successful in signing their fifth client, Cornerstone Roofing, and the building they bought for the Wake Up office space is complete. In a confessional, Curtis says that if that goal is not reached it will not only damage his reputation, but the 10X brand that is associated with the Cardone name. With one day left before the evaluation, Curtis and partner Matt Smith are hoping to sign one more client in hope of achieving a million-dollar evaluation on their business, Wake Up Pueblo. The 90-day challenge of the Discovery Channel reality show Undercover Billionaire was completed in the latest two episodes, and with it a successful evaluation for Louis Curtis, aka Grant Cardone.
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